We all want to maximize our marketing effectiveness. We have found it helps to understand the full results of your efforts by analyzing your download stats. Making decisions based on accurate information collected monthly has allowed us to react to trends quickly and get the most out of our budget. We regularly check our video and photo download stats, which are traceable on some sites. They provide valuable information. We then prepare monthly reports with the information to strategize for the next month.

Attracting multiple buyers is central in this real estate market. There are many types of web campaigns you can launch. Many people find it best to advertise a large variety of social networking, video and classified websites. A real estate transaction only really needs one buyer. It can be hard to tell where the candidate will come from or even where they do eventually come from.

Agents who send their listings over a variety of distribution channels are staying ahead of the crowd. This is a key time to make sure your listing get an extra edge. Initial spending during the listing process can reduce listing time while attracting multiple interested buyers.

So many buyers come via the internet, because of how well your listings show virtually. They come without being prompted by personal interaction, based on decisions made quickly. The houses that have been selling have been selling fast according to Dave Watt, Real Estate Board President. The efficiency of using professional quality video and photos and posting them across the largest network possible is well documented, although some types of properties are better served by target specific campaigns.

How are you making decisions regarding marketing your listings? Are you using your stats to guide you or are you taking direction from previous successes? Have you been extending your reach effectively? What has been working for you?