We have been recently asked by some of our clients to develop a video tour that is distinctly different than our standard Video Openhouse Home Tour. Essentially, the video becomes an extension of the Realtors’ existing brand, conveying to the general public that they have a different approach to marketing homes. Here are 3 examples:
Ian Watt (www.ianwatt.ca), Macdonald Realty:
Brava: PH4 – 1199 Seymour Street
Jim Noonan (www.jimnoonan.net), Macdonald Realty:
Kensington: 50 – 1386 Nicola Street
Kasha Riddle (www.riddle-realestate.com), Riddle Real Estate:
6587 Nelson Avenue
You will notice that all 3 videos are more upbeat and faster-paced than our standard Video Openhouse Tour. Users of the Internet are extremely impatient and want information quickly. We have found that most viewers will not watch videos longer than 2 minutes and want to see the highlights of any property as quickly as possible. In all 3 cases, many details of each property are left out but in every case the video is concise and keeps the viewers attention.
Both Ian Watt and Jim Noonan appear in their respective videos. Ian Watt is more prominently featured as he talks about the highlights of the suite. Jim Noonan is shown but usually as a cameo, having appeared on a deck, reading a paper or looking out a window in past videos. Again, it is an opportunity to let the general public become more familiar with the Realtor.
Ian Watt and Jim Noonan also have custom music that will not appear in any other videos on the Video Openhouse website. Their songs are much more upbeat and and much less in the “elevator music” style. The music is a reflection of their respective clientelle and does a great job capturing and holding the viewers attention.
In Zygmund and Kasha Riddle’s videos, they prepare their script for us first, before we shoot the property. The script becomes the outline for the content of the video. The voice-over further emphasizes the highlights of each property.
Having a Video Openhouse Tour produced? Want to become more involved in the process? Talk to us about your ideas and how we may be able to implement them in to your videos. We work with you to ensure the best video tours possible.
