This is more or less a continuation of Marketing with DVD’s, a previous blog from a few days ago.  Essentially, everyone has the option of including additional content on their DVD’s.  For example, we are currently adding an ABOUT US section to future DVD’s for one of our clients.  We create a small movie and/or menu screens that reveal more information about yourself or your company.  What else can be added to a DVD?  The type of content that can be included is endless.  Here are some examples:

-a compilation of video tours
-biography
-DVD slide show
-about us
-additional video content such as an Agent Introduction

To any of our clients that read this blog, I have a few tips. 

• Whenever you are preparing listing descriptions that are going ot be viewable online write VIDEO TOUR, VIEW MY VIDEO directly in the description.  The more people you can help direct to your video the more people will see your brand.  This will help people to remember your name and the property they viewed.  This also helps drive traffic to your website.
   
• Video is on the leading edge when it comes to Internet technology.  Multimedia tour or virtual tour may mean a javascript image gallery or a panoramic tour, a far inferior method of showcasing a property.  I have heard so many complaints about 3D tours and distortion.  Some people won’t click on a VIRTUAL TOUR link because they dislike the 360 degree tours.   Streaming video is, by far, the best way to showcase your listings.  I like to describe it as a music video for your home.  Make certain, that you are telling potential buyers that you are using the best technology, the most captivating technology in use today, the OPENHOUSE VIDEO TOUR!!!
• There is such a curiosity factor about streaming video on the Interenet, that it is extremely beneficial to anyone using our services to include the link in all your promotional material including print ads!  We called our company Video Openhouse because essentially, we are providing an open house 24 hours a day, 7 days a week.  The likelyhood of someone reading your print ad and actually visiting your website has increased substantially by including a link to your video.  Now is the time to capitalize on the curiosity factor that is associated with video on the Internet!

I cannot tell you how many times I have been asked, “What am I supposed to do with this?”  The DVD is a mystery to most of our clients.  Some have immediately found an application.  Doug Williams for instance, asked us to have the DVD prepared prior to his open house.  He played the DVD during the open house for the guests.  We actually had 3 of our clients mention that they saw our video for Doug being played at the agents open. 

How do I suggest that they be used:

1)  Obviously at the Open House ->  Great music, entertainment value, setting the mood.  It can set a realtor apart from all the others.  A great idea would be to give copies away to interested parties.  Potential buyers can play the video in the convenience of their own home.

2)  Keepsakes – Give them to the seller.  A DVD of the home that they used to live in.  The homeowner will keep the DVD forever.  It will sit with their other DVD’s proudly displaying your contact information and branding.  Forget the branded pens, refrigerator magnets and message pads,  if you want something that they will keep around with your name on it try our Video Openhouse DVD’s!

3)  Listing Presentations – As part of your presentation to a potential customer, play the DVD for them.  Make a powerful statement and tell them that you use video as part of your plan to market their home. 

 

We encourage all our clients to freely copy and distribute their DVD’s as they see fit.  If you would like instructions on how to copy your DVD, we would be glad to help.

Here is Doug William’s video for his Coach House in Shaugnessey.