One of the challenges we face at Video Openhouse is getting agents to re-distribute their marketing and advertising dollars away from traditional mediums such as newspapers and magazines.  Despite all of the information that clearly shows increasing numbers of home-buyers are searching and finding homes online, realtors, through their continued use of print-based advertising, demonstrate that old habits die hard.  Agents are reluctant to stop using print-based advertising despite the diminishing returns.

One of the advantages of web-based marketing and advertising has over the print medium is the feedback that is revealed in web statistics and log files.  Most realtor websites allow the owner/administrator to access a series of tools that statistically analyse web traffic.  Essentially, the statistics will reveal to you how your visitors found you and how they interact with your website.  For example, the number of visitors, referring web address, country of origin, search engine phrases are all documented in nearly every website statistics package. 

For our clients, we can provide the number of times times a specific video or gallery has been viewed.  Interested in knowing how many viewers of a video came from the mls, realtylink or your website?  We can provide that information too.  I would argue that our Video Openhouse tours and professional photography services offer a more effective return on the advertising dollar … and we have the stats that prove it!