I found this interesting article while browsing the Internet the other day.  It addresses the growing demand for video content on the web.  I have paraphased the article for this blog post.

The future of the web is video. With websites such as Ifilm, YouTube and Google Video bringing the online community the latest in short films, trailers and music videos, the prevalence and demand for video content is growing by leaps and bounds. However, business on the Internet have a lot to gain from providing video content on their websites as well.

Producing video for a website is different than creating a traditional video because of bandwidth and size limitations on the web. In addition, a 5-minute video clip is at the maximum of the average web user’s attention span making most pre-existing training or corporate videos too long and inappropriate for streaming. Online video content needs to be fresh, interesting, fast-paced, and short – preferably under 3 minutes.

Studies have shown that providing video content on your website increases traffic and helps to sell products and engage customers. Large news websites such as CNN.com, MSNBC.com, and Forbes.com features video news clips. Amazon.com features short films to generate interest. The sky is the limit as far as how any business can use streaming video to educate customers or clients, generate interest in new products, or enhance their online presence.  The popularity of Internet video continues to grow.

Article Source: http://EzineArticles.com/?expert=Davy_Russell