Earth Hour is gaining popularity every year. This March 28th from 8:30 pm to 9:30 pm the world will unite in an initiative to save energy by shutting the lights. 2007 was the first time the event took place with 2.2 million Australians went without power for one hour. In 2008, over 50 million people in more than 370 cities world wide participated. We are approaching the third year; which is anticipated to be the most successful year yet. The World Wildlife Foundation thinks over 1 billion people in 70 countries are expected to participate this year.

Support is there; showing that people care. Will this be enough to show politicians and corporations that the public wants them to take environmental initiatives seriously? Or is this a minimalistic effort by consumers to ease their guilt over unfriendly practises year round?  Will you participate? If yes, why?